Wednesday 1:20 PM - 1:40 PM · Solution Studio

How AI-Driven Master Data Management with Microsoft Fabric Transforms Business Data & Use Cases

JT Gorrell

VP of Customer Success At Dynatech Systems Inc.

Organizations often struggle with duplicated, inconsistent master data spread across ERP, CRM, and legacy systems. This session explains how AI-driven Master Data Management (MDM)—built on Microsoft Fabric and Azure OpenAI—helps businesses create a trusted, governed single source of truth at scale.

Attendees will learn how modern MDM unifies and standardizes critical business entities such as customers, vendors, and products, ensuring analytics, reporting, and operations are powered by reliable data. Instead of manual data cleanup, AI continuously monitors data quality, detects anomalies, identifies duplicates, and recommends corrections using intelligent confidence scoring.

The session provides a business-level view of how the solution works: Microsoft Fabric consolidates data across systems; AI-powered match-and-merge capabilities resolve duplicate records; Azure OpenAI enriches metadata with clear, business-friendly descriptions; and configurable approval workflows ensure all changes are reviewed and governed.

Security and compliance are built in through role-based access controls, full audit trails, external address validation, and governance workflows aligned with enterprise standards.

Business leaders will see how AI-enabled MDM reduces operational risk, improves compliance, accelerates decision-making, and transforms master data into a scalable, enterprise-grade asset—without requiring users to be technical experts.